Best Places to Network, by Ray Berry

According to Sales "guru" Jeffrey Gitomer, The 6 basic rules of relationship based networking are as follows:

 1) Go where your best customers, probable purchasers, and prospects go.
 2) Give value first.Be known as a resource.
 3) Dig in. Be committed or it won't work.
 4) Be consistent. Once you get involved, seek a leadership position.
 5) Get to know people on a freindly basis
 6) Go slow. Relationships are not built in a day. They're built with value, day-by-day<

 

I am asked several times a month, "What are the best places for a destruction company to network? If you follow the 6 rules stated above, here is my opinion on the best places to spend your time networking:

Shred School Network- Shred School Alumni share a common bond. They are committed to implementing "best practices".  3) MGMA-Medical Group Managers Association www.mgma.com  4) IFMA-International facility Managers Association www.ifma.org  5) ARMA- Records Managers Association www.arma.org  6) ASIS-Security Directors Association www.asisonline.org  7) Credit Union Associations- each state usually has one.  8) Community Bankers Association-each state usually has one.  9) Hopsital Associations-Most provide Environmental Services Chapters and Materials Management Chapters.  10) Pharmacy Associations- Most provide a "preferred vendor program"

Also, if you want to be successful in these industry associations, avoid the "what's in it for me?" mindset of networking!

Don't expect business by joining and just showing up to industry associations. Just like you can't lose weight just by joining a gym. You have to get "active". You have to "work out".

Please remember, the best way to get referrals is to give referrals!    

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