WWW.SHRED-DAY.COM participants, please scroll down about a third of the page to find the link to register your Shred-Day.
INTRODUCTION:
Please call Evergreen if you are interested in financing equipment to be used in the document destruction industry. David Murray of Evergreen has been leasing and financing equipment for companies in shredding industry since 1998. He has financed as many as 10 mobile shredding trucks for one company. He has financed a number of start-up shredding companies as well as existing companies. Most of the transactions are now done on loan rather than lease documents. Most of the buyers prefer to own the equipment, rather than lease it.
He is deeply involved in the shredding industry and has been a member of National Association for Information Destruction (NAID) for years. Over the years, Evergreen has developed a number of marketing programs specifically for the shredding industry. In addition, David Murray has written a number of articles about what shredding companies should be able to expect. These articles are based on interviews with over 100 various document destruction companies.
ARTICLES for the companies in the document destruction industry (either download the pdf file or view in htm format):
- General Rules of the Mobile Shredding Industry (view in pdf or html format)
- -> New Article - "Best Sales Stories" (view in pdf or html format)
- Case Studies in Financing Mobile Shredding Trucks (view in pdf or html format)
- Baler, When is the Right Time to Get One (view in pdf or html format)
- Value of a Route Customer (view in pdf or html format)
ARTICLES about some of the SURPRISES you may encounter in the leasing industry (some are pdf format downloads and others are links to pages):
- Gap Insurance - Necessary or a Scam
- Mileage Penalties in an Equipment Lease
- Is the Interest Rate I was Quoted Accurate? - Buyer Beware
- Myths, Rumors and Falsehoods
- Initial Documentation Fees, What is Normal and Reasonable (coming soon)
MARKETING PROGRAMS for the companies in the document destruction industry:
--> NEW ANNOUNCEMENT - www.shred-day.com IS HERE - AND ITS FREE. Just click on the link at the end of the paragraph to report your upcoming "Shred Days" and Evergreen will promote them on the internet. The is a FREE SERVICE. Click here to go to the registration page.
WEB SITE RENTAL: If you advertise in the yellow pages, you need a web site. Evergreen is offering to provide one to you, virtually turn key. We can have you up and running in a matter of ONE WEEK. See the generic site at GENERIC WEB SITE We customize the site to meet your needs. The setup of the site is free if you finance a truck with us costing over $100,000.
NEW PROGRAM --> GUARANTEED PLACEMENT IN SPONSORED LINKS IN GOOGLE AND YAHOO: If you are on the web, you need to drive traffic to your website and your company. How would you like to be in the top three positions on Google and Yahoo, guaranteed? Call for a demo and I will show you how other companies like yours are able to do that now using our services. The cost is fixed, so you know exactly what you will be spending each month. We do all the work. Please call if you are interested in immediate exposure on the internet. There will only be one company in each market, so act now to lock out your competition.
COMING SOON - SEARCH ENGINE OPTIMIZATION: The internet search engine page is broken into two categories, one is Sponsored Links and the other is called Natural Selection by many. Getting your company listed in the natural selection section is time consuming and hit or miss unless you have a professional Search Engine Optimization company working for you. Evergreen has secured the services of such a company and is looking for one or two shredding companies to prove the concept.
SHREDSTATION: Consumer and low volume shredding is big. The question is how do you make money doing the shredding? There is an exciting new product called ShredStation, which I believe will allow you to satisfy the demand for low volume shredding in a profitable manner. You can see the product by going to www.shredstation.com.
TELEMARKETING: Only a few customers will find their way to you. You have to go out and get most of your customers. Evergreen encourages, but does not offer TELEMARKETING programs for document destruction companies. There are two companies experienced in telemarketing for the shredding industry. Call me to discuss the merits of each.
DIRECT MAIL: In conjunction with other programs, you may want to send a postcard to your prospects periodically. Evergreen provides information about this service, including an excellent postcard company (www.expresscopy.com).. To download more about direct mail, click on DIRECT MAIL. To see samples of the two postcards we offer, click on INSTITUTIONAL POSTCARD and FUN AND BRIGHT POSTCARD.
OTHER REFERRAL PROGRAMS: If other people are finding customers for you, that would be good too wouldn't it? Evergreen has developed a MOVERS REFERRAL PROGRAM. To download more about this program, click on MOVERS REFERRAL PROGRAM. To see the sample referral card, click on MOVERS POSTCARD.
Marketing Downloads
- Search Engine Optimization Download
- Direct Mail Download
- Direct Mail Postcard (Institutional)
- Direct Mail Postcard (Fun - Bright - Colorful)
- Movers Referral Program Download
- Movers Referral Postcard
- Market Selection Download
Other Downloads
Credit Downloads
- Blank Credit Application (pdf file)
- List of Information required for a Start-Up (pdf file)
- List of Information required for a business Over Two Years in business (pdf file)
- Blank Personal Financial Statement (excel format). You must be proficient in EXCEL to use this spreadsheet
- Blank Personal Financial Statement (word format). You may fill this out in WORD or print it and fill it in by hand
Further Information about the Industry
- Shred School (www.shredschool.com). Shred School provides recent start-ups, as well as industry veterans in the information destruction business, sales and marketing tools specific to the shredding industry. Shred School also has an electronic newsletter. Go to the website to subscribe.
- Record Storage Consultants: If you are starting to examine the Record Storage Industry, contact Jim Spnney at Spinney and Huber Consulting. See contact information at: www.spinneyandhuberconsulting.com.
- National Association for Information Destruction (www.naidonline.org) NAID has an electronic newsletter.
- Secure Destruction Business Magazine (www.sdbmagazine.com) SDB has an electronic newsletter.
- Recycling Today ( http://recyclingtoday.com/) has an electronic newsletter
- Center for Identity Management and Information Protection (CIMIP) is a research collaborative dedicated to furthering a national research agenda on identity management, information sharing, and data protection.
Further Information about Sales and Marketing
- www.SucceedingInBusiness.com (subscribe to the electronic newsletter about sales).
- ExpressCopy.com (excellent post card mailing company. Excellent product, service and price. I personally use this company)
- www.myfax.com (for electronic fax sending and receiving)
- www.ucn.net (for the economic purchase of multiple 800 numbers)
Document Destruction Industry